B2B Lead Generation through Content Marketing: Renkert Oil (Business-to-Business)
About the Project THE NEED As a leading supplier of specialty oils, Renkert Oil needed a content marketing strategy that would hit its niche audiences, such as: Lubricant makers (motor oil, industrial oils) in the market for refined base oils Thermoplastic elastomer (rubbery plastic molding), sealant and adhesive manufacturers who use process oils in production […]
The Next Phase of 3D Printer Programs in Education: Why Standardization is the Key to Successful Scaling (Technology)
About the Project THE NEED Dremel DigiLab had already established itself as a leader in supplying K-12 schools with 3D printers. Following a decade of success helping instructors across the U.S. launch their 3D printing programs, the sales director was interested in providing guidance for school systems seeking to scale up these programs. The sales […]
Before the Sun Goes Down: Will You Be Ready to Retire? (Financial)
About the project THE NEED Joe Delaney, California-based financial advisor and managing director of Lifeguard Wealth, recognized that he had a number of attorneys among his friends, acquaintances, and clientele. He felt he understood the challenges unique to the attorney space and identified it as a niche he wanted to focus on. What he needed […]
ALS Construction (Service Industries)
About the project: THE NEED ALS Construction, a custom home builder and family business in the Hilton Head Island, SC area, had secured Hazel Digital Media to redesign their outdated website. Jason Hazel of HDM connected me with Brent Swofford, ALS’s marketing manager. The new site needed cleaner copy that utilized SEO best practices. And […]