Best Practices for Email Marketing Involve Activating These 4 Mental Triggers
Authority & Trust Reciprocity & Likeability Event Anticipation & Scarcity Community & Social Proof As I’ve written about before, there’s a thin line between manipulation and empathy. You want to utilize best practices in your email marketing … but are you going to do it dirty, or do it right? Jeff Walker’s book Launch is […]
I’m a Content Writer Who’s Only Interested in SEO for One Reason: Y-O-U
Let’s drop the BS for a second. Nobody shops for an SEO content writer because they’re super excited about keywords. Analytics don’t get you out of bed in the morning. And discussions about website traffic that last longer than thirty seconds put you swiftly back to sleep. What we’re really after, once we get past […]
6 Signs It’s Time to Hire a Content Writer for SEO
You don’t have to be a web guru to understand when your website isn’t doing you much good. You’re getting few visitors. Or you’re getting lots, but it’s not generating any business. These might be signs it’s time to consult a content writer for SEO. “Okay, Matt,” you say. “What do you mean by ‘content?’ […]
To Increase Revenue with Content Marketing, First Buy Coffee
Are you here because you want to increase revenue for your organization through content marketing? You’re in the right place! But fair warning: I’m about to tell you why you shouldn’t want that. Not at first. First, you should buy coffee. Allow me to explain with a little story about when I began to learn […]
From Manipulation to Empathy: Effective Content Marketing
Here’s a simple content marketing metaphor for you: your target audience is made up entirely of people running a race. As the sales or marketing copywriter, you’re like a track coach. Your job is to personalize your message to motivate each “runner.” Your track team is represented by three personas: Amanda, Betsy and Carman. With […]
3 Quick Content Marketing Tips to Help You Get Through Compliance
I have spent the last year interviewing marketing people who, like you, often fight a common foe as they try to communicate with audiences through digital content: compliance. The stories I’ve published have been from the community of independent artists, marketers, fundraisers, publishers and educators who may have to adapt their strategies to their clients’ […]