Not seeing the results you’d like from your digital marketing campaign? Dedicated landing pages can get you more customer conversions fast.
Landing pages are more than just extensions of your website.
They give you significantly more opportunities to measure your digital marketing campaign’s success through metrics like conversions, demographics, or bounce rates.
Those are all examples of KPIs, or key performance indicators, which you can use to set realistic benchmarks for your marketing efforts.
Need more examples of why you should take advantage of landing pages? How about five?
1. ENHANCE TRACKABILITY
Sure, you could just track how many visitors click through your website’s home page and get a nice ego boost from that broad metric.
But what drove those people there?
Did they find what they were looking for?
Do you even know what they were looking for?
Dedicated landing pages allow you to track specific digital marketing campaign KPIs more effectively.
Some of these KPIs include:
- Conversions — Who’s doing the things I want related to that page?
- Bounce rates — How many are bailing without checking out my other pages?
- Traffic sources — How are these people getting to my website?
2. IMPROVE CONVERSION RATES
You can use landing pages to diversify unique goals that align with your digital marketing campaign.
Each landing page can make its own clear and direct call to action to isolate different offers.
With these conversion rates, you can see exactly how your marketing offers are performing!
3. TARGET SPECIFIC AUDIENCES
Assuming your digital marketing campaign is touching different audiences, you’ll want to tailor your messaging for each one.
You can customize each landing page to address the needs of these various segments of your target audience.
Increase engagement by using marketing personas to ensure your messaging is relevant to your target segment.
4. EXPAND YOUR SEO OPPORTUNITIES
Usually, digital marketing campaign content is specific to the campaign and not broadly applicable to your digital content strategy …
But landing pages can still indirectly boost your brand’s SEO.
Google’s algorithm loves targeted messaging … a lot.
So even short-burst pay-per-click (PPC) landing pages that focus on specific keywords can help your website rank higher in search results by spreading brand awareness.
The key is ensuring that the messaging in your PPC content is consistent with your organic SEO strategy.
5. GAIN IMPORTANT DATA FOR THE FUTURE
What’s worse than throwing money away on a poorly executed digital marketing campaign?
Doing it again.
You’ve probably gathered by now that tracking landing page performance can give you a ton of great insights into your audience.
So not only can you gauge what worked, you can understand what didn’t.
Those insights into your customers’ behavior and preferences will be invaluable for future campaigns.
WANT MORE LEAD GENERATION? ADD LANDING PAGES TO YOUR DIGITAL MARKETING CAMPAIGN
Landing pages can be game changers for lots of digital marketing campaigns.
That’s because the truth is in the data, and your landing pages’ data will tell you a lot about:
- Who’s visiting
- Why they’re visiting
- From where they’re visiting
- And most importantly … who’s taking action.
Whether you’re asking “Why,” “How,” or “When the heck would I have time?” … If you’d like to explore how optimized landing pages can help your digital marketing efforts, I’d love to talk about it with you.
P.S. Want to learn more about how to make a killer landing page? Check out Part 2 in this two-part series on landing pages!