If you think it might be time to give your digital marketing a content upgrade, it probably is. Check out these tips to level up in time for next year.
Got your digital content marketing cruising on autopilot?
That can be great. With a good strategy in place, the best thing to do is to stick with it.
But you still have to fuel it up now and then to keep it flying high.
If you’re wondering whether it’s time for a content upgrade, stop wondering. It is.
Here are a few ideas for how to get started.
1. BOOST YOUR POSTING FREQUENCY
Sometimes, more is more.
If you want to get more eyeballs on your content, then make more content.
Upgrading content frequency will boost your organic SEO and drive more of your target audience to your website.
Now, quality should never take a back seat, but quality and frequency can absolutely coexist.
So if you’ve been rolling out new content monthly, then try posting weekly. Or if you’ve been a weekly poster, then try every other day.
Start small. A little can potentially go a long way.
2. E-BLAST YOUR WAY TO RELEVANCE
Email marketing is still one of the most effective ways to engage your audience.
If you haven’t started an e-newsletter, then there’s no time like the new year to ring one in.
It’s a great way to deepen the relationship with the folks who are most likely to do business with you.
Your subscribers should always be the first to know about your latest content.
Start by creating an account with an email platform that makes it easy to design, distribute, and automate your e-blasts.
I’d recommend MailChimp to help you with this content upgrade.
3. UPGRADE YOUR VIDEO CONTENT
54 percent of businesses have a video on their main landing page.
If you’re still in the other 46, then there’s nothing like a video content upgrade to take your marketing to the next level.
Slap a compelling new video on your Home or About page. And consider refreshing old ones that you think still resonate with your brand’s voice.
Once you’ve uploaded them to YouTube, embed them in your emails, blog posts, social media posts, etc. to extend your omnichannel reach.
4. ENHANCE THE USER EXPERIENCE (UX)
Your website is the beating heart of your digital content strategy.
So it’s a good idea to consider making a website checkup part of your content upgrade.
The last thing you want is to frustrate visitors trying to access your quality content with load times that remind them of the days of dial-up.
If you’re not sure whether your UX is struggling, just take a jog around a few competitor sites, and then do the same on your own site.
When you know, you know.
5. DIVERSIFY YOUR PUBLISHING PLATFORMS
Once you’ve got your website in order, it’s time to hit the publishing trail.
Platforms where lots of users already spend their time like LinkedIn and Medium can help you expand your reach and engagement (if you post frequently!).
And they’re great places to repurpose older content from your blog. Often, all it takes is a few updates, a new title, description, and feature image to breathe new life into old content.
Of course, you can always submit content to bigger media sites like Forbes or online trade publications.
If you can get your content approved, these sites can offer exceptional visibility.
STAY AHEAD OF THE COMPETITION WITH A CONTENT UPGRADE
It’s time to crank up the volume of your digital content strategy heading into 2024.
And while there’s plenty you can do to polish your brand’s content, these steps are a great start:
- Put out (a little) more content, (a little) more often
- Ratchet up your email marketing
- Invest in more video content
- Show your website some love
- Publish on new platforms to take your show on the road!
Think you might be ready for that content upgrade and have more questions than answers? We’re here to help!