Wear Your Brand (Marketing & Advertising)
There are lots of advantages to sporting branded apparel. It unites your team, communicates your corporate culture and gives your customers opportunities to become walking billboards for you. Most importantly, 87 percent of people you meet will remember you and your company because they meet you wearing your logo.
Not bad. In a comprehensive, top-to-bottom, wall-wraps-to-business-cards marketing strategy, wearing your brand is a must.
We offer several options for how to do this, which we break down into two general categories – screen printing and embroidery.
We have a detailed process for printing high-quality artwork onto fabric. Ink is applied with the use of a stencil one color at a time, layer by layer. What’s most important for you to know is that printing works well for rich, vibrant designs. The screen printing process will really bring your brand to life.
The greatest strengths of screen printing are vibrancy, intricacy and versatility. We can print just about anything you throw at us.
Incorporating your logo into finely-stitched thread gives your shirts, hats, bags, etc. a classic, professional look. Although stitching isn’t quite as versatile as printing, it tends to last longer, likely as along as the medium itself. The embroidered look is very well-suited to some corporate cultures.
The strengths of embroidery are durability, traditional look, and sometimes lower cost (though this depends on a number of factors including the type of apparel, size of the embroidery and quantity).
Please don’t make any ordering decisions with us or your promotional supplier based on this article alone. The decision on how best to wear your brand should be based on a thorough consultative process.
We’re happy to answer any questions you have about how that process works here