A clean and focused landing page design can make all the difference in turning customer leads into conversions.

The greatest digital marketing campaign in the world isn’t worth a wooden nickel if you can’t get your customers on the hook.

Landing pages have one job — to turn quality customer leads into conversions.

And to do that, you need a stellar landing page with a clear call to action.

Here are five things you can incorporate in your landing page design to get your audience to bite on your brand’s offerings!

1. CRAFT A COMPELLING HEADLINE

Headlines aren’t just important for your website’s organic SEO.

Marketing legend David Ogilvy once said, “When you have written your headline, you have spent eighty cents out of your dollar.”

On average, eight out of 10 visitors to any digital marketing copy don’t even get past the headline.

A compelling headline is essential to keeping your reader hooked, especially for your landing pages.

So take the time to write a headline that’ll turn heads!

2. DECLUTTER YOUR LANDING PAGE

Now that your lead has reached the main body of your landing page, the last thing you want to do is distract them.

Remove unnecessary links or other navigation tools that might prompt them to go elsewhere.

Also, make sure your content is skimmable. 

Use bullet points, subheadings, and other formatting to break up blocks of text.

3. SHOWCASE YOUR CONTACT FORMS

Did you know the average view-to-completion rate for contact form conversions is only about nine percent?

A big reason for that humble statistic is too many digital marketers bury their landing pages’ contact forms.

Your landing page contact forms must be immediately visible and easily accessible to your audience.

As a bonus tip, you can improve completion rates by keeping your contact forms short. The more you ask of your visitors, the more likely they are to abandon the page early.

4. USE ENGAGING VIDEO WITH A CLEAR CALL TO ACTION

People love video content.

They love it so much that 91% of businesses have made it a key part of their digital marketing strategies.

So if you have the budget and the tools to incorporate a pitch video in your landing page design, you absolutely should.

But ensure that your video includes a clear call to action that aligns with your landing page’s goals. 

5. OPTIMIZE YOUR LANDING PAGE DESIGN FOR MOBILE

As of 2021, 64% of online retail traffic took place on mobile devices.

So this point pretty much goes hand-in-hand with my second one.

If mobile users have to jump through extra hoops to read your landing page because you designed it for a desktop … then it’s adios, amigo!

Use a font that’s easy to read, and ensure that buttons or any other necessary design elements are touch-friendly on a small screen.

BOOST YOUR CUSTOMER CONVERSIONS WITH A GREAT LANDING PAGE DESIGN

Drafting an “A+” landing page is a team effort.

It takes everyone, from the copywriter to the web designer, to design effective landing pages that don’t just get your offers noticed … 

They get them closed.

We’ve partnered with some fantastic designers to develop high-performing landing pages for our clients.

Reach out today if you want help getting your brand’s landing pages to the next level!