About the project:

This article is one in an ongoing content marketing program for Clean Cut Lawn & Landscape. I produce two blog posts per month based on a focus keyword I select after researching options with Google AdWords. The focus keyword here, used in the headline, the body, the description for social media promotion and metadata for Google search was “fall plants.” This was used primarily to attract search engines.

The appeal for humans once they came across the article was the brevity (only “8” plants listed), the modifier (“easy”), and the promise (“that will come back next year”). All articles contain a call to action to subscribe to Clean Cut’s email list, through which the company can conduct relational, no-pressure sales.

This was one of Clean Cut’s highest performing posts to date within a 90-day period encompassing August, September and most of October.

LINK TO ARTICLE HERE