2024 is right around the corner, small business owners, and you’ll want to keep an eye out for these cost-effective content marketing trends.
So you want to take your content marketing to the next level.
But the marketing budget’s looking a little … wait, do we have a marketing budget?
Well, if not, here’s some good news!
Whether it’s using the latest tech tools or tapping into local content creators, there are several budget-friendly ways you can get your content marketing back on track in 2024.
1. LEVERAGE AFFORDABLE VIDEO CREATION
In a 2022 Hubspot survey, 88% of the participating businesses said they had a dedicated video content team.
Video content has claimed the crown in marketing, and one of the biggest reasons is that creating it is easier and more affordable than ever.
Here are a few user-friendly platforms you can use to make professional-looking videos without the professional price tag:
2. USE AI TOOLS FOR PERSONALIZED CONTENT
Another great cost-effective content marketing tip is using AI tools to help tailor your content to your intended audience.
Not only can tools like ChatGPT take some of the busy work off your writing plate, but other applications like Brand24 can give you deeper insights into how people feel about your brand.
You can use these solutions to create personalized email campaigns, social media posts, and website content.
But remember … AI marketing is still finding its feet, so use it responsibly!
3. DOUBLE DOWN ON SOCIAL MEDIA
This tip ties in with my video content point, as most social media platforms have invested heavily in video.
Platforms like Instagram, TikTok, and Twit … uh, X, are all cost-effective content marketing vehicles for small businesses.
The key is to create platform-specific content that will resonate with your target audience.
Thankfully, most of these platforms have affordable analytics tools that can help you understand your audience’s preferences.
And don’t forget to engage with your audience, too! The comment sections are a great place to build brand loyalty and a sense of community.
Speaking of community …
4. FOCUS ON LOCAL AND NICHE CONTENT
If your small business services a particular geographic area, then localized and niche content is essential.
You want your content marketing to mirror local culture, events, and other community interests.
Incorporate local keywords and phrases in your headlines, email subject lines, and social media posts.
This will further your engagement with your local audience … as will niche content!
The more distinct you can be with your brand’s messaging, the more likely you are to stand out in a smaller, more targeted market.
5. BE AUTHENTIC
I’m going to end with one of the most cost-effective content marketing tactics you can pull off in 2024 … just be yourself.
Consumers crave authentic content, especially when cringy AI-generated articles are creeping into the marketing space.
So be genuine and transparent in your brand messaging.
Share real stories about your business, the highs and the lows.
Being real doesn’t require a big budget … just a commitment to honesty and openness that will help you build an emotional connection with your audience.
WITH COST-EFFECTIVE CONTENT MARKETING, YOU DON’T HAVE TO BREAK THE BANK
Anyone can use these tactics to get their content marketing strategy off the ground.
But there is one resource they can require a healthy investment of — time.
And I get it … you’re busy running a business.
If you’re looking for some help to refine your content marketing strategy, or you just need some direction, we’re here to help.
Let’s make 2024 a hallmark year for your business together!