Got a MarCom project that’s juuust outside your team’s expertise? Feeling a bit overwhelmed? Learn how an outside marketing communications writer can help.
One moment, you’re coasting along.
Next thing you know, you’re facing a beast of a MarCom writing project.
And deadlines are glaring at you like a tiger — a hungry, hungry tiger.
How do you know when it’s time to call in the cavalry?
The first step to nailing your MarCom writing project is to recognize that you need specialized expertise, like when …
1. YOUR TEAM LACKS THE SPECIFIC SKILL SET YOU NEED
We can’t be masters of every trade or channel. And that’s okay!
Maybe your team rocks with visually engaging social media but struggles when it comes to SEO-optimized, long-form content.
Or perhaps writing compelling copy for this new messaging campaign is out of your wheelhouse.
Heck, maybe that sci-fi manuscript your lead writer cooked up was … actually great, and they’ve moved on to ink a book deal.
Sometimes, you’ve gotta fill those gaps with an outside professional.
And if you’re in a jam, a fresh perspective can also go a long way to getting you out of it!
2. SOMEONE THINKS THEY HAVE THE SKILL SET, BUT…
We all want a “go-getter” on our team, right?
Yet sometimes, that enthusiasm isn’t backed by experience.
Let’s take academia, for instance. Everyone in higher ed can write.
But if you’re pulling content from the VP of enrollment, Director of Admissions, and other departments, your brand messaging is likely going to be a hodgepodge of voices.
Also, chances are many of them have never taken on marketing copy.
I’m singling that out because, sure, academic writing is smart and informative … but how often does it make the reader feel something that inspires them to make a purchase?
Successful marketing communications writing is persuasive and targeted to your desired buyer personas. Broadly informative academic writing typically doesn’t hit the mark.
You should always ask yourself these questions before putting copy out in the wild:
- Have we accurately identified and defined our buyer personas?
- Do we understand their pain points, and are we addressing them?
- Is our brand messaging resonating with our intended audience?
If you don’t have surefire answers, then you might need an outside pro who specializes in MarCom writing.
3. YOUR TEAM’S GOT THE SKILLS, BUT EVERYONE’S TAPPED OUT
This isn’t your team’s first rodeo!
Oh, they’ve got the chops for MarCom writing, all right, but … uh-oh.
You’re killing it so hard that now you’ve got projects coming out of the walls.
If your team is already drowning in responsibilities, or you get caught by a rush job, it might be time to bring in a new partner.
Like Sam carrying Frodo up the slopes of Mt. Doom (we all love Lord of the Rings, right?), an experienced marketing communications writer can share the load.
THINK YOUR TEAM COULD USE AN ASSIST FROM A MARKETING COMMUNICATIONS WRITER?
Project managers, y’all have enough on your plates.
And you get how much harder your job gets when a MarCom writing project comes along, and:
- Your team’s missing that one piece you need to tackle it.
- The person you assigned it to can’t quite cross the finish line.
- You’re like, “How are we so busy??” (I mean, you just need extra help.)
Bringing in an experienced copywriter can be a game-changer.