About the project:
Living on the Edge with Chip Ingram hired me to write a series of stories about individuals who have utilized their ministry resources. For the April ministry update, I interviewed a widow who fondly remembers listening to the Living on the Edge podcast with her late husband as they fell asleep at night.
The goal for stories like this is to connect the storyteller with that reader who has had a similar experience or shares similar values. The client is presented as the glue that brings them together. The voice of the storyteller sharing the brand’s impact, rather than the voice of the brand itself, is what compels the reader to want to learn more.