Hearers to Kneelers to Chosen (Marketing & Advertising)

About the project:

CSS Publishing, a Christian publisher of pastoral resources, needed help keeping up with press releases to promote upcoming books. The target audience was Protestant pastors of various denominations as well as Catholic clergy who follow the Lectionary (prescribed teaching throughout the church calendar).

This is a sample of my work.


Lima, Ohio (CSS Publishing Co.) [INSERT DATE] – CSS Publishing Company of Lima, Ohio announces the release of Hearers to Kneelers to Chosen: The Transformed Life, a series of second lesson sermons for Advent, Christmas and Epiphany, Cycle B.

In the early church, new converts to the faith were first called “hearers” as they listened to instruction; when they were mature enough to remain for prayer they became “kneelers”; only once the elders were convinced they would not recant, even in the face of martyrdom, would the pupils become baptized into the faith as “the chosen.”

This is the journey of empowerment Ron Love invites us to embark upon in Hearers to Kneelers to Chosen. Echoing theologian Immanuel Kant, Love draws upon Paul’s first letter to the Corinthians to answer three basic philosophical questions every believer asks in his or her heart. What can I know? What should I do? What may I hope?

Rich in stories of historical figures, Hearers to Kneelers to Chosen demonstrates that those who seek knowledge of scripture, who choose love over fear and who trust in Jesus Christ will have the power to do nothing short of transforming the world, one life at a time.

Ronald H. Love was called into the ordained ministry from a career as a state trooper. He has served Methodist churches in rural, inner-city and suburban settings for 20 years, and also served for four years as an Army chaplain. Dr. Love has also been a corporate librarian for a Fortune 500 company and been a university professor for 10 years, teaching history and theology. His writing experience includes denominational publications, magazine articles on religion, and a newspaper devotional column. He holds a bachelor’s degree in sociology (Slippery Rock State College), master’s degrees in library and information science (University of Pittsburgh), secondary education (Duquesne University), church history (Indiana University of Pennsylvania), and theology (Wesley Theological Seminary), as well as a doctorate in homiletics (Pittsburgh Theological Seminary). Dr. Love now resides in South Carolina.

CSS Publishing Company, Inc. is a leading, non-denominational publisher of preaching and worship resources, chancel drama, and many other related products for the Protestant church. It is located at 5450 North Dixie Highway, Lima, OH, 45807. The company was founded in 1970 by Rev. Wesley Runk and Rev. Thomas Lentz and is now operated by the second generation of the Runk family. For more information about CSS Publishing Company and its products, please visit www.csspub.com, www.SermonSuite.com or www.lectionaryscripturenotes.com. Hundreds of CSS Publishing Company resources for church ministry are also available through Amazon, Cokesbury, Christian Book Distributors (CBD), Barnes and Noble, LifeWay Christian Stores, Family Christian Stores and other Christian bookstores. CSS invites interested parties to call toll-free, (800) 241-4056 for more information about Hearers to Kneelers to Chosen or any of its other church ministry resources.