About the project:

This article is one of a limited series of blog posts I produced for Dalton & Co. Professional Cleaning Supply. This headline has some obvious shock value (blood! mouse poop!) that I didn’t choose lightly. Because Dalton & Co. serves both the general public in its retail store and commercial cleaning companies, we had two audiences.

The goal was to reach the general audience with a little shock value while communicating Dalton’s experience providing supplies to clean a specific type of facility. The primary audience, then, was commercial cleaning professionals with grocery stores and other facilities that must maintain health code standards on their client lists.

LINK TO ARTICLE HERE