About the project THE NEED Joe Delaney, California-based financial advisor and managing director of Lifeguard Wealth, recognized that he had a number of attorneys among his friends, acquaintances, and clientele. He felt he understood the challenges unique to the attorney space and identified it as a niche he wanted to focus on. What he needed […]
About the project: THE NEED ALS Construction, a custom home builder and family business in the Hilton Head Island, SC area, had secured Hazel Digital Media to redesign their outdated website. Jason Hazel of HDM connected me with Brent Swofford, ALS’s marketing manager. The new site needed cleaner copy that utilized SEO best practices. And […]
About the project: THE NEED Josh Arthur, the new pastor of Avondale United Methodist Church in Muncie, Indiana, understood the church needed a regular social media presence. The small congregation had launched a number of programs from children’s ministry to small group study and a weekly community meal. He hired me to create a content […]
Authority & Trust Reciprocity & Likeability Event Anticipation & Scarcity Community & Social Proof As I’ve written about before, there’s a thin line between manipulation and empathy. You want to utilize best practices in your email marketing … but are you going to do it dirty, or do it right? Jeff Walker’s book Launch is […]
About the project: A TOP-TO-BOTTOM REDESIGN Antioch College needed a complete redesign of their website. Caylor Solutions had conducted a discovery session with the client to discuss the school’s existing brand and how they wanted it to evolve. They had an experienced team in place that could lay out, design and organize the new site. […]
Let’s drop the BS for a second. Nobody shops for an SEO content writer because they’re super excited about keywords. Analytics don’t get you out of bed in the morning. And discussions about website traffic that last longer than thirty seconds put you swiftly back to sleep. What we’re really after, once we get past […]
Photo by Anderson Creative. About the project: Anderson Creative is a boutique agency based in the Indianapolis area. In early 2018, they enlisted me to help them launch a series of articles to capture who they are. The first was about the founder and president, Arin Anderson. An artist at heart, Arin wanted the focus […]
You don’t have to be a web guru to understand when your website isn’t doing you much good. You’re getting few visitors. Or you’re getting lots, but it’s not generating any business. These might be signs it’s time to consult a content writer for SEO. “Okay, Matt,” you say. “What do you mean by ‘content?’ […]
Are you here because you want to increase revenue for your organization through content marketing? You’re in the right place! But fair warning: I’m about to tell you why you shouldn’t want that. Not at first. First, you should buy coffee. Allow me to explain with a little story about when I began to learn […]
About the project: The Logan Institute for Health & Wellness wanted to announce their new physician to the practice. I interviewed Dr. Marwan Mustaklem to discover why patients should be as excited to work with him as his colleagues. In capturing not only his passion for anti-aging research, but the results he has seen in […]