About the Project THE NEED There’s nothing like an inspiring story to encourage future customers to take action. Myrna Nickelson, Head of Marketing for LifeGlider, knew that for many, it’s the real stories about how others are using this fall-safe, hands-optional upright walker that help them fully understand why it’s worth a try. LifeGlider had […]
About the Project THE NEED As a leading supplier of specialty oils, Renkert Oil needed a content marketing strategy that would hit its niche audiences, such as: Lubricant makers (motor oil, industrial oils) in the market for refined base oils Thermoplastic elastomer (rubbery plastic molding), sealant and adhesive manufacturers who use process oils in production […]
About the Project THE NEED Dremel DigiLab had already established itself as a leader in supplying K-12 schools with 3D printers. Following a decade of success helping instructors across the U.S. launch their 3D printing programs, the sales director was interested in providing guidance for school systems seeking to scale up these programs. The sales […]
About the project THE NEED Joe Delaney, California-based financial advisor and managing director of Lifeguard Wealth, recognized that he had a number of attorneys among his friends, acquaintances, and clientele. He felt he understood the challenges unique to the attorney space and identified it as a niche he wanted to focus on. What he needed […]
About the project: THE NEED ALS Construction, a custom home builder and family business in the Hilton Head Island, SC area, had secured Hazel Digital Media to redesign their outdated website. Jason Hazel of HDM connected me with Brent Swofford, ALS’s marketing manager. The new site needed cleaner copy that utilized SEO best practices. And […]
About the project: THE NEED Josh Arthur, the new pastor of Avondale United Methodist Church in Muncie, Indiana, understood the church needed a regular social media presence. The small congregation had launched a number of programs from children’s ministry to small group study and a weekly community meal. He hired me to create a content […]
Authority & Trust Reciprocity & Likeability Event Anticipation & Scarcity Community & Social Proof As I’ve written about before, there’s a thin line between manipulation and empathy. You want to utilize best practices in your email marketing … but are you going to do it dirty, or do it right? Jeff Walker’s book Launch is […]
About the project: A TOP-TO-BOTTOM REDESIGN Antioch College needed a complete redesign of their website. Caylor Solutions had conducted a discovery session with the client to discuss the school’s existing brand and how they wanted it to evolve. They had an experienced team in place that could lay out, design and organize the new site. […]
Let’s drop the BS for a second. Nobody shops for an SEO content writer because they’re super excited about keywords. Analytics don’t get you out of bed in the morning. And discussions about website traffic that last longer than thirty seconds put you swiftly back to sleep. What we’re really after, once we get past […]
Photo by Anderson Creative. About the project: Anderson Creative is a boutique agency based in the Indianapolis area. In early 2018, they enlisted me to help them launch a series of articles to capture who they are. The first was about the founder and president, Arin Anderson. An artist at heart, Arin wanted the focus […]