Entries by admin

ALS Construction (Service Industries)

About the project: THE NEED ALS Construction, a custom home builder and family business in the Hilton Head Island, SC area, had secured Hazel Digital Media to redesign their outdated website. Jason Hazel of HDM connected me with Brent Swofford, ALS’s marketing manager. The new site needed cleaner copy that utilized SEO best practices. And […]

Avondale United Methodist Church (Not-for-Profit)

About the project: THE NEED Josh Arthur, the new pastor of Avondale United Methodist Church in Muncie, Indiana, understood the church needed a regular social media presence. The small congregation had launched a number of programs from children’s ministry to small group study and a weekly community meal. He hired me to create a content […]

Antioch College (Not-for-Profit)

About the project: A TOP-TO-BOTTOM REDESIGN Antioch College needed a complete redesign of their website. Caylor Solutions had conducted a discovery session with the client to discuss the school’s existing brand and how they wanted it to evolve. They had an experienced team in place that could lay out, design and organize the new site. […]

Why We Love (and Why You Should Care) About Pantone’s 2018 Color of the Year: Ultra Violet (Marketing & Advertising)

Photo by Anderson Creative. About the project: Anderson Creative is a boutique agency based in the Indianapolis area. In early 2018, they enlisted me to help them launch a series of articles to capture who they are. The first was about the founder and president, Arin Anderson. An artist at heart, Arin wanted the focus […]

6 Signs It’s Time to Hire a Content Writer for SEO

You don’t have to be a web guru to understand when your website isn’t doing you much good. You’re getting few visitors. Or you’re getting lots, but it’s not generating any business. These might be signs it’s time to consult a content writer for SEO. “Okay, Matt,” you say. “What do you mean by ‘content?’ […]

To Increase Revenue with Content Marketing, First Buy Coffee

Are you here because you want to increase revenue for your organization through content marketing? You’re in the right place! But fair warning: I’m about to tell you why you shouldn’t want that. Not at first. First, you should buy coffee. Allow me to explain with a little story about when I began to learn […]

How to Prevent Degenerative Diseases (Health)

About the project: The Logan Institute for Health & Wellness wanted to announce their new physician to the practice. I interviewed Dr. Marwan Mustaklem to discover why patients should be as excited to work with him as his colleagues. In capturing not only his passion for anti-aging research, but the results he has seen in […]

From Manipulation to Empathy: Effective Content Marketing

Here’s a simple content marketing metaphor for you: your target audience is made up entirely of people running a race. As the sales or marketing copywriter, you’re like a track coach. Your job is to personalize your message to motivate each “runner.” Your track team is represented by three personas: Amanda, Betsy and Carman. With […]